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Following the agency pitch, the corporate design for GIFA/METEC/THERMPROCESS/NEWCAST 2011 „stands“. With the globe which signalizes the unique internationality of the trade fairs. And with a new, clear picture element.
A clear line of advertising for all channels of communication:
- Information stands at relevant congresses and trade fairs
- Independent Internet appearances
- Target group specific email-newsletters
- Exhibitors/trade visitors/press
- Banner advertising
- Advertisements in trade journals and opinion leaders
- International direct marketing online and offline
- Support for the exhibitor advertising efforts („ServiceCompass“)
The brand-new campaign for 2011 - The brand-new campaign for 2011 – go to press release
Independent markets require independent trade fairs!
The task: Four, to a high degree independent, industries have their individual trade fair highlights in Düsseldorf every four years – at the same time!
The solution: The Bright World of Metals. The umbrella brand under which each trade fair keeps its individual identity.
Start GMTN picture gallery here
Advertising for the GIFA 1956 - 2011
Not only the exhibitors advertise for „their“trade fair. Also the trade fair companies themselves. And this with a long tradition, in the case of the GIFA since 1956! Go on a journey through time and discover constant advertising elements and carefully administered updates!
Start GIFA picture gallery here
Advertising for the METEC 1979 - 2011
Start METEC picture gallery here
Advertising for the THERMPROCESS 1974 - 2011
Start THERMPROCESS picture gallery here
Advertising for the NEWCAST 2003 - 2011
Start NEWCAST picture gallery here
Start related events picture gallery here
“Laurels“ in the “Jahrbuch der Werbung” (Year Book of Advertising) and a continually increasing number of exhibitors and visitors
The campaign, which was developed as a clamp over the four separate, individual events from 2004 until 2007, was included in the 2008 edition of the „Jahrbuch der Werbung“ (Year Book of Advertising), published by the Econ publishing house, Munich. The year book has been published for 45 years, and it honours the best campaigns from Germany, Switzerland and Austria every year. The international motifs illustrate to a high degree the worldwide competence of the trade fair quartet and serve exhibitor and visitor advertising in the trade press of the industry.