The evolution of the trade fair brands

Posters 1956-2015

Following the agency pitch, the corporate design for GIFA/ METEC/ THERMPROCESS/ NEWCAST 2011 „stands“. With the globe which signalizes the unique internationality of the trade fairs. And with a new, clear picture element.

A clear line of advertising for all channels of communication:
  • Information stands at relevant congresses and trade fairs
  • Independent Internet appearances
  • Target group specific email-newsletters
  • Exhibitors/ trade visitors/ press
  • Banner advertising
  • Advertisements in trade journals and opinion leaders
  • International direct marketing online and offline
  • Support for the exhibitor advertising efforts („ServiceCompass“)

“Laurels“ in the “Jahrbuch der Werbung” (Year Book of Advertising) and a continually increasing number of exhibitors and visitors

The campaign, which was developed as a clamp over the four separate, individual events from 2004 until 2007, was included in the 2008 edition of the „Jahrbuch der Werbung“ (Year Book of Advertising), published by the Econ publishing house, Munich. The year book has been published for 45 years, and it honours the best campaigns from Germany, Switzerland and Austria every year. The international motifs illustrate to a high degree the worldwide competence of the trade fair quartet and serve exhibitor and visitor advertising in the trade press of the industry.