In addition to its original positioning in flat carbon steel, Vanilla Steel now also trades long steel products as well as stainless steel and aluminium. The main focus of the steel trading platform is on materials that are in excess inventory (stockpiles, over-rolled and declassified products) and are not linked to any customer order.
With its high customer reach, Vanilla Steel helps to qualify those buyers who have the highest possible re-use purpose for these products. This maximises selling prices and saves time in buying and selling through automated processes.
Digitalisation and decarbonisation - an inseparable link for the steel industry
If you follow the current discourse in the steel industry, digitalisation and decarbonisation are probably the most frequently mentioned terms. Nevertheless, it is noticeable that both trends are too often discussed separately from each other. According to Vanilla Steel, digitalisation forms the basis for a successful reduction of CO₂ emissions. The importance of digital platforms in particular is still underestimated with regard to achieving the industry's climate targets. This is because, in contrast to the efficiency improvements in production over the last few years, the downstream supply chain is not yet as efficient as it used to be.
The lack of end-customer data leads to overproduction, high stock levels, unnecessary material movements and thus high CO₂ emissions. By connecting market participants across the entire value chain, platforms such as Vanilla Steel improve communication processes and forecasting options, leading to lower CO₂ emissions.
Here Vanilla Steel presents its platform in more detail: https://www.youtube.com/watch?v=ophAbHaqxro
Finally, full transparency of the CO₂ footprint, including all Scope 3 emissions, is fundamental for the end buyer to make purchasing decisions. In the future, digital platforms will make it possible to collect this data from the purchase of materials, through production, to final consumption. The sale of surplus steel via the platform extends the life cycle of already produced material, reduces the scrapping rate of the suppliers and thus improves their CO₂ footprint.